Know the Money Making Strategies of Google and the Most Expensive Keywords

• PPC Keywords are most Expensive: - You will be surprised to know that around 97% of total money comes from online pay per click advertising. That is the reason why this effort has been made. Actually I wanted to find out the most expensive keywords and here is the detail. These keywords are the basic source of Goggle’s revenue. In this concern I have to say that Google can earn a maximum of $50 per PPC.

• The 50 most Expensive Keywords in Adwords Advertising :-

 Data on the basis of March 2015

• If you have to Bid Such Keywords: - Now, if you have to bid one such keyword for advertising, you have to pay high cost for the same. If you are going to start the PPC campaign using these Google ad words keywords, there are several tricks to follow and that will bring your expected ROI. You must have a look :-

1. Use your specific keywords that are mostly relevant to your site. You can use a keyword tool to specify those. The benefit of using such keywords is that you are investing the money for assured ROI.
2. It is very true that high quality score has the power to reduce your CPC cost. You are to try your best to raise quality score. You can improve your quality score by adding more targeted ad text and landing pages.
3. Always think about landing page optimization that people are better responding to them. There must be exciting offer prices so that visitors become more interested to your site.
4. Negative keywords are sometimes used to specify what type of keywords will be profitable and relevant to you.